Ubatuba 3-Day Itinerary

A day-by-day plan for Ubatuba: the best attractions in order, where to eat, how to get around — with free hotel briefings for your stay.

Day 1

Arrive & Explore the Highlights

Morning
Sobrado da Rua do Comércio

A restored 19th-century townhouse on the main street, now a small cultural centre. Exhibits change, often local art or history. The building itself is the draw – blue shutters, original tiles.

🕐 Tue-Sat 10:00-17:00, Sun 10:00-14:00, Mon closed

Free entry

💡 Check if there is a temporary exhibition on the ground floor; the upstairs is mostly empty but offers a good view of the street.

Hotels near Sobrado da Rua do Comércio →
Afternoon
Ilha Anchieta

A protected island with trails through Atlantic forest, ruins of a political prison, and clear snorkelling coves. You pay for the boat transfer (about R$80 round trip), but entry to the park is free.

🕐 Park open 08:00-17:00; boat schedules vary by company

Free entry

💡 Take the 9am boat from Praia do Saco da Ribeira. Bring your own snorkel and lunch – the island kiosk is expensive and limited.

Hotels near Ilha Anchieta →
Evening
Where to eat

Malibu · ££

Mango creperia · ££

Day 2

Deeper Into Ubatuba

Morning
Praia do Itamambuca

A long, wild beach with strong waves. Popular with surfers. You walk through sand dunes and a river mouth to get there. No entry fee, but parking costs around R$20.

🕐 Open 24 hours

💡 Arrive before 9am to secure shade under the cliffside vegetation. The rip currents are dangerous for weak swimmers.

Midday
Cachoeira do Prumirim

A short rainforest walk (15 minutes) leads to a wide, 10m waterfall with a deep swimming hole. Entry is free, but the car park costs R$15.

🕐 Daily 08:00-17:00 (gates close)

💡 Bring water shoes – the rocks are slippery and uneven. Go on a weekday to avoid crowds from tour vans.

Evening
Dining tonight

100 Miseria

Gaivota

Day 3

Final Favourites & Departure

Morning
Aquário de Ubatuba

A modest but well-kept aquarium with local marine life: sharks, rays, sea turtles. Good for a rainy morning or with kids. Entry is R$30 for adults, free for und

💡 Visit at feeding time (11am and 3pm) to see the nurse sharks active. Skip the overpriced souvenir shop.

Final meal

Spaghetto

Bar Astral

Getting Around Ubatuba

Taxi or Rideshare from São José dos Campos (SJK) From R$250 120 min

Use 99 or Uber app to book—usually cheaper than airport taxis. Fix price with driver beforehand if paying cash.

Local Bus from Ubatuba Bus Terminal to Hotel Porto Fino From R$4.50 15 min

Catch the 'Itaguá' line bus—stops right outside the terminal. Wave to driver to stop near hotel. Have exact change or use Bilhete Único card.

Private Transfer from Guarulhos Airport (GRU) to Ubatuba From R$600 240 min

Book with Transfer Ubatuba or Viação Líder for fixed rates. Saves negotiating at GRU—drivers speak English and know the coastal route via Rio-Santos highway (BR-101).

Intercity Bus from São Paulo (Tietê) to Ubatuba From R$70 240 min

Book with Viação Cometa or Pássaro Marrom. From the bus terminal in Ubatuba, it's a 10-minute taxi (R$15) to Hotel Porto Fino.

Frequently Asked Questions

Is 3 days enough for Ubatuba?

Three days covers the main highlights well. You can see the key attractions like Sobrado da Rua do Comércio and get a genuine feel for the city. For a more leisurely pace or to explore neighbourhoods in depth, a 5-day trip is better.

What is the best time to visit Ubatuba?

See our full best time to visit Ubatuba guide — it covers weather month by month, peak vs. shoulder seasons and how to avoid the crowds.

Where should I stay for this itinerary?

A central location saves transit time between sites. Top options include Hotel Porto Fino, Cavalo Marinho, Pousada Recanto dos Pássaros. See the full ranked list with free briefings for each.