🇮🇹 Asti, Italy
Hotel Genova
📍 Corso Alessandria, 26, 14100 Asti AT, Italy
Your stay — Hotel Genova
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The Property — Hotel Genova
Hotel Genova is a functional three-star base right on Piazza Carlo, a short walk from Asti's medieval centre. The lobby is compact and practical, with polished wood and a front desk that runs like clockwork. There's no restaurant, but staff know where to send you for a plate of tajarin or a good Barbera. It suits travellers who want clean rooms, solid wifi, and a location from which they can walk to the cathedral, the Palio festivities, and the train station without fuss.
Chronicles of Asti
Asti was a thriving Roman municipium (Hasta) before becoming a free commune in the 12th century, its skyline bristling with Guelph and Ghibelline towers built by warring noble families. The city’s architectural character is a jumble of Romanesque brick churches, Baroque palazzos, and the magnificent Gothic Collegiata di San Secondo. Today Asti is the heart of Piedmont’s wine country, famous for its sparkling Asti Spumante and the savoury Barbera d’Asti, and it holds immense cultural weight through the Palio di Asti — a bareback horse race that has run since the 1200s. Contemporary Asti balances its agricultural riches with a quietly confident urban life: excellent restaurants, a good restaurant scene, and a calendar packed with food and wine events.
Best Time to Visit
Full Asti guide →Best months
May-June & September-October: warm enough for outdoor cafés, grape harvest in September, and fewer tourists than July-August.
Peak / festival surge
September (especially second weekend) — Palio di Asti takes over the city, hotels double their rates. Also late August for the Douja d’Or wine festival.
Budget shoulder season
April-June & October: rooms 20–30% cheaper than September, still pleasant weather, fewer crowds.
Weather & packing
Asti has dry, hot summers but June evenings can cool off sharply. Pack a light jacket or cardigan for evening piazza strolls, and comfortable walking shoes for the cobbled streets.
Live City Briefing — Asti
- Asti’s main piazza, Piazza Alfieri, is undergoing pedestrianisation works until autumn 2026 — expect some diversion around the town hall.
- The 2026 Palio di Asti is confirmed for the second Sunday in September (13th), with trial runs on the preceding days; book accommodation now if visiting then.
- The new Vineria Astigiana wine bar opened in March on Via Cavour, offering flights of local DOCG wines by the glass — useful for a pre-dinner tasting.
Your Perfect Room
✨ AI-generated · Jul 2026Before you check in to Hotel Genova, here's what to know about choosing the right room.
Best rooms to request
Request a room on the higher floors (3rd or 4th floor) for a quieter stay. The hotel is located on a moderately busy street, Corso Alessandria, but the noise level is relatively low. The single small lift can be a concern, but it serves all floors, and you'll have less chance of encountering crowds on the upper floors.
Rooms to avoid
Avoid rooms near the lift. While the lift serves all floors, it's small and might be a bottleneck, especially during peak hours. Requesting a room on a higher floor can minimize your chances of encountering lift congestion.
Best views
Unfortunately, the hotel's address doesn't offer spectacular views. However, rooms on the higher floors might have a view of the surrounding rooftops or the city's skyline.
Quietest floors
3rd and 4th floors
🔊 Noise notes
Be prepared for some noise from the street, particularly during peak hours. The hotel's location on Corso Alessandria means you'll hear some traffic and pedestrian activity.
Insider tips
If you're driving, consider using the nearby Garage Europa for parking. It's a short 5-minute walk away, and the €15/24h rate is reasonable. Don't forget to ask for the WiFi password at reception. It's free and offers a decent 30 Mbps download speed, making it suitable for basic tasks and browsing.
- Call the hotel directly 24–48 hours before arrival and ask for a specific room type
- Add a note in your booking comments field
- Ask at check-in — front desk staff can often accommodate if a room is available
Hotel Facilities — Hotel Genova
Free WiFi throughout, 30 Mbps download; no login required, password at reception
Single small lift serves all 4 floors; no stairs-only sections
Complimentary digital newspaper access via PressReader (ask front desk for code); no physical papers
Check-in 14:00–22:00; late arrivals pre-arranged only. Early bag drop allowed. Late check-out until 12:00 for €15, after 12:00 charged half daily rate
Free for guests; non-guests €5 per bag per day
Step-free entrance via side ramp (call ahead); lift to all floors but no adapted bathrooms; no wheelchair-accessible room confirmed – enquire directly
No on-site car park. Agreement with Garage Europa (Via Cavour 12, 5 min walk): €15/24h, no reservation needed; no EV charging on premises
Fees, Taxes & Deposits
City / tourist tax: €2.50 per person per night (exempt under 12)
Deposit & card hold: First night charged at booking; €50 incidental hold on credit card at check-in
Faith & Dietary Nearby
- Church: Chiesa di San Pietro (206 m · ~3 min walk)
- Church: Battistero San Pietro in Consavia (287 m · ~4 min walk)
- Church: Chiesa di San Domenico Savio (493 m · ~6 min walk)
- Church: Chiesa di Santa Maria Nuova (750 m · ~9 min walk)
Local Lifestyle & Recreation
Il Nuovo Borgo — 2.0 km · ~25 min walk
Parco Monte Rainero — 763 m · ~10 min walk
Battistero di San Pietro — 286 m · ~4 min walk
Teatro Alfieri — 1.1 km · ~14 min walk
Area Giochi Gabbiano — 1.3 km · ~16 min walk
5-Minute Radius Essentials
Banca di Asti — 171 m · ~2 min walk
Nuova Farmacia San Pietro — 73 m · ~1 min walk
La Dispensa — 769 m · ~10 min walk
Movicentro Asti — 1.3 km · ~16 min walk
Money & Currency
Get a travel card →Euro, EUR
Use ATMs for the best rate; avoid exchange bureaux at airports and tourist spots, as they often have poor rates and high fees.
Visa and Mastercard are widely accepted in shops and restaurants; contactless is common, but some smaller places may be cash-only.
Not expected but appreciated; round up the bill at restaurants, leave small change for taxis, and tip hotel staff a couple of euros for good service.
Eat, Shop & Travel on a Budget
Cheap car hire →A caffè (espresso) at the bar counter: about €1.10–€1.30.
A panino or pizza al taglio from a takeaway place: around €5–€8.
A simple pasta or pizza main in a trattoria: around €10–€14.
Asti's historic centre has several food stalls and small shops selling fritto misto, farinata, and local cheese—especially around Piazza Alfieri.
Supermarkets like Conad, Coop, and Lidl are common for everyday shopping.
Cheap high-street fashion at OVS or via the weekly market in Piazza Campo del Palio (Saturday mornings).
Walking is best in the compact centre; the cheapest way from Turin Airport is the Flibco bus to Asti station (around €10–€15 one way).
Eat at trattorias away from main piazzas for lower prices and better quality; buy a bottle of local Barbera d'Asti directly at a cantina for €5–€8; visit on the third weekend of September for the Palio—free street events and cheap food.
Good to know — Asti
Type C/F/L · 230V
safe
$1 ≈ €0.87 · EUR
Where to Eat
💡 Booking tip: For popular restaurants in Asti, book at least a week ahead — especially for weekend evenings and during festival season.
Your arrival at Hotel Genova
🕒 Check-in is from . Arriving earlier? Most hotels store luggage free — just ask at reception.
🧭 First things nearby: cash · Banca di Asti — 171 m · ~2 min walk — pharmacy · Nuova Farmacia San Pietro — 73 m · ~1 min walk
🚐 Pre-book an airport transfer →Getting Around
Find train tickets →Asti train station → Albergo ristorante Madonna della Neve (Via Broglio 16)
💡 Use Linea 1 or 3 from the station stop 'Piazza Marconi'; get off at 'Corso Genova' then walk 200m. Tickets valid 90 mins—buy at tabaccheria before boarding.
Turin Airport (TRN) bus stop → Asti bus station (Piazza Medaglie d'Oro)
💡 Arfea runs a direct coach at 10:00 and 17:00, cheapest option. Buy tickets online or at airport tobacconist; drops you a 15-min walk from the hotel.
Turin Airport (TRN) → Albergo ristorante Madonna della Neve, Asti
💡 Pre-book through Radio Taxi Asti (+39 0141 595959) for a guaranteed flat rate; avoid unmarked cabs at the airport.
Turin Airport (TRN) shuttle bus to Porta Nuova station → Asti train station
💡 The SADEM bus from airport to Porta Nuova costs €7.50, then an intercity train to Asti is €10.50; direct trains run hourly, no need to change platforms.
About Asti
Wikipedia ↗
Asti (UK: AST-ee, US: AH-stee; Italian: [ˈasti] ; Piedmontese: Ast [ˈɑst]) is a comune (municipality) of 74,348 inhabitants (1–1–2021) located in the Italian region of Piedmont, about 55 kilometres (34 miles) east of Turin, in the plain of the Tanaro River. It is the capital of the province of Ast...
Frequently Asked Questions
What are the best rooms at Hotel Genova?
Request a room on the higher floors (3rd or 4th floor) for a quieter stay. The hotel is located on a moderately busy street, Corso Alessandria, but the noise level is relatively low. The single small lift can be a concern, but it serves all floors, and you'll have less chance of encountering crowds on the upper floors.
Which rooms should I avoid at Hotel Genova?
Avoid rooms near the lift. While the lift serves all floors, it's small and might be a bottleneck, especially during peak hours. Requesting a room on a higher floor can minimize your chances of encountering lift congestion.
Is Hotel Genova noisy?
Be prepared for some noise from the street, particularly during peak hours. The hotel's location on Corso Alessandria means you'll hear some traffic and pedestrian activity.
Which rooms have the best views at Hotel Genova?
Unfortunately, the hotel's address doesn't offer spectacular views. However, rooms on the higher floors might have a view of the surrounding rooftops or the city's skyline.
What are insider tips for staying at Hotel Genova?
If you're driving, consider using the nearby Garage Europa for parking. It's a short 5-minute walk away, and the €15/24h rate is reasonable. Don't forget to ask for the WiFi password at reception. It's free and offers a decent 30 Mbps download speed, making it suitable for basic tasks and browsing.
What time is check-in at Hotel Genova?
Check-in at Hotel Genova is from null. Check-out is by null.
Does Hotel Genova have Wi-Fi?
Free WiFi throughout, 30 Mbps download; no login required, password at reception
Is there a city or tourist tax at Hotel Genova?
€2.50 per person per night (exempt under 12)
Where can I eat cheaply near Hotel Genova?
A panino or pizza al taglio from a takeaway place: around €5–€8.
What is the cheapest way to get around from Hotel Genova?
Walking is best in the compact centre; the cheapest way from Turin Airport is the Flibco bus to Asti station (around €10–€15 one way).
When is the best time to visit Asti?
May-June & September-October: warm enough for outdoor cafés, grape harvest in September, and fewer tourists than July-August.
Top Attractions in Asti
💡 Check the small side chapel to the right of the altar for the restored 15th-century fresco of the Last Judgment.
💡 Free entry only on specific days (check tourist office for current schedule); otherwise costs 3€. Best light for photos is late afternoon.
💡 Free entry applies only on the first Sunday of each month; book online in advance as slots fill up. Otherwise, standard ticket is 8€.
💡 Bring binoculars for birdwatching along the riverbanks, or sit on the bench near the war memorial for the best view of the cathedral dome.
💡 Go early in the morning to see the weekly market setup, or grab a coffee at one of the pavement cafes on the north side.